WBL — World's Best Lemonade
A new category in soft drinks, built from first principles. Premium lemonade reimagined as a brand and a product platform.
We operate at the meeting point of gastronomy, design and technology — building brands, writing books and growing ventures that reach beyond traditional industry boundaries.
Our work spans brand development and culinary innovation as well as investment in ideas that challenge the status quo. With a flexible, independent structure we move across disciplines — from craft kebab to robotics, from cocktail culture to coffee — always with the same conviction: build what's next, never what's already there.
We create brands that go beyond visual identity. From strategy and positioning to naming, narrative and design — concepts with a clear point of view, designed to resonate culturally and endure.
We develop gastronomic formats that redefine the experience — and we run them ourselves. From idea to execution to the open doors of the venue: product, space and storytelling combined into brands we own and operate.
We explore new territories at the intersection of food and technology. From robotics to future-oriented systems, we develop concepts that challenge traditional models and open new possibilities within hospitality.
We invest in ideas we believe in — and put our name on them. Beyond consulting, we own and operate the brands we build, from Hans Kebab to Pizza Studio to Cheap Coffee Company, with long-term vision and hands-on creative direction.
A new chapter for an iconic German street food. Dry-aged meat, handcrafted bread and an obsessive focus on raw ingredient quality — kebab elevated to craft, without losing the soul of the street.
A pizza concept that treats the classic as a canvas. Premium produce, contemporary aesthetics and an unapologetic point of view — keep it social, music here, pizza first.
Coffee for everyone — without the cheap quality. A radically accessible coffee brand that wears its name as a statement: great craft, generous pricing, and an identity loud enough to be heard over the espresso machine.
A new category in soft drinks, built from first principles. Premium lemonade reimagined as a brand and a product platform.
World's first cooling machine for humans. Wearable thermal regulation — a category-defining hardware product in development.
World's first fully automated frying system for fries and falafel in fast-food chains. Robotics meets street food at industrial scale.
The ultimate coffee table book — a deep dive into two cultures, two rituals, one obsession with quality.
A reference work for cocktail culture — 200 classics and 50 signature creations. Awarded the G.A.D. Literary Prize.
Buy nowThe Definitive Cocktail Guide. The international English edition — published worldwide.
Buy nowOver 200 cocktail classics — recipes and techniques for the best drinks at home and behind the bar.
Buy nowFleischlos um die Welt. A culinary tour of vegetable-first cooking — sourced from kitchens and markets across continents.
Buy nowDer Döner und seine Verwandten. The definitive book on the kebab and its cultural cousins. Honoured with the Deutscher Kochbuchpreis.
Buy now